Bob Gomersall

Author of Worthwhile Wealth

When we think of entrepreneurs, we often imagine visionary business leaders, risk-taking innovators, and high-flying investors. But the truth is, entrepreneurship is an innate skill that we all possess—some of us just don’t realise it yet.

Watch any child in action, and you’ll see a natural entrepreneur at work. Imagine an ice cream van pulling up on a hot summer’s day. In seconds, a child will have formulated a pitch: why they need that ice cream, why they deserve it, why waiting until later simply isn’t an option. They’ll persist, refine their argument, and negotiate until they get what they want. That’s salesmanship, persuasion, and resilience—qualities essential to any entrepreneur.

The same principles apply when we enter the business world. Many people think they lack the skills to start a company, but they already have them. The trick is recognising them and channelling them into something meaningful.

What Motivates Us to Start a Business?

At the heart of any successful business lies motivation. Some people are drawn to entrepreneurship because they want more control over their time. Others want to turn their passion into a career. Some see an unmet need in the market and feel compelled to fill it.

Consider this: If you asked a mountain climber why they want to reach the top, they might simply reply, “Because it’s there.” Likewise, entrepreneurs don’t always have a straightforward reason for their journey. Sometimes, the pursuit itself is the reward.

Regardless of the reason, motivation is what keeps entrepreneurs moving forward, even in the face of obstacles.

So, what’s your mountain? What’s driving you toward entrepreneurship? Identifying your personal motivation will help sustain you when the climb gets tough. And if you ever doubt your ability, remember you’ve been an entrepreneur since childhood—you just need to tap into that instinct once again.