What drives people to start businesses? Many assume that making money is the primary goal. While financial stability is important, money alone isn’t enough to sustain a fulfilling entrepreneurial journey. What truly matters is worthwhile wealth—creating a business that brings financial rewards while also providing personal fulfilment and positive impact.

This reminds me of a well-known fable:

A fisherman spends his days peacefully casting his net from a small boat. A businessman watches him and suggests an expansion plan—invest in a bigger boat, build a company, export the fish, attract investors, and eventually sell the business for a fortune.

‘And then what?’ asks the fisherman.

‘Then you’ll be rich! You can do whatever you want! Fish all day, relax by the sea…’

The fisherman laughs. ‘That’s what I do already.’

The lesson? The pursuit of wealth should be aligned with what we truly value. If money is the only goal, we risk spending our lives chasing something that was within our reach all along.

When you align your business with both financial and personal motivations, you create something far more meaningful than just profit—you create worthwhile wealth.

So, before you take the leap into entrepreneurship, ask yourself: What do I really want? If your motivation is clear, your journey will be more fulfilling, your business will have a greater chance of success, and you won’t have to wait for retirement to start living the life you want.