‘Dr Bob Gomersall has written an inspirational guide for entrepreneurs to build businesses that allow us to flourish and thrive, rather than just survive, and play a positive role in our planet’s future. Drawing on his experiences as a physics teacher and academic turned entrepreneur, Bob shares his successes and failures and uses his scientific background to analyse the risks in starting a business and explains how to mitigate these. As Bob shows, true wealth isn’t about cash or status: it’s about spending time doing the things you love, being free and having a work life with a sense of purpose at the heart of it.’