‘Wow, this is a great book about having a purposeful and enjoyable career by starting your own enterprise. It’s largely about creating something of value to society, including the area of eco-entrepreneur. It recognises the limits of growth and supports a ‘doughnut economics’ model. Whether you have not yet considered starting your own business, have dreamed but never started one or already have an early stage (or larger) business, there is something for you in here.’